A 6 Week Entrepreneurship Class 
at Geekdom in the Heart of
Downtown San Antonio.

Instructor.  Mentors.  Speakers.
8 Hours A Week From Ideas To Products.

Next Class Coming Soon!

$299: Members of Geekdom*
$499: Non-Members of Geekdom

*Geekdom Military & Veteran Members Receive Additional Discount

"The 5 Questions"

The District is a hands-on learning entrepreneurship course where proven business methods are learned and put into practice individually and within teams to understand the fundamentals and details of starting a company from an idea to a customer product in 6-Weeks (just 2 hours an evening for 4 days a week).

The focus at The District is working on solid business ideas and building real products that customers will buy. After the 6-Weeks you can leave with a real company of your own and/or continue to work on an awesome team idea. The course encompasses 5 overarching questions.

  1. What Problem Are You Solving? - Bring your ideas. You will first work on them individually, then form teams around an idea to deliver a Customer Pitch in front of an audience. All business ideas are welcome, from ice cream shops to software apps!
  2. Who Is Your Customer? - Unlike the current trend in the startup world to immediately pitch an idea to investors, we deemphasize the notion of raising money first in order to focus on finding paying customers first. Customers are your Investors.
  3. How Are You Going To Sell It? - Customer research and validation is key to determining how you will make money. The value is in understanding who they really are and how you are going to help them. Be one with the Customer
  4. How Are You Going To Market It? - Once you identify your potential customers, we will build a custom strategy to tell your story and market to them in a way that fits both your customer and business. Don’t try to do Everything. Lasers not Shotguns.
  5. What Is Your Noble Cause? - Why You? and Why Does it Matter? We’ll learn about the importance of finding the thing that makes you excited to bounce out of bed every morning and that you just can't stop thinking about when you go to sleep. That is where the magic lives.

The District is brought to you in collaboration with: 

Geekdom & Trinity Entrepreneurship 

Some of what you will learn & practice in your 6-Weeks (2 hours an evening, 4 days a week)

Ideation, Teams & Collaboration, Lean Canvas, Customer Value Propositions, Customer Interviews, Proof of Concepts, Minimum Viable Products & Prototypes, Customer Lifetime Value, Customer Acquisition Cost, Total Addressable Markets, Investor & Customer Pitches, and a whole lot more while you build a company from scratch.

Rockstar Expert Speakers & Mentors

Speaker nights on Legal Formations and Agreements, Targeted Marketing & Branding, Sales & Channels, Company Valuations & Equity, Finance & Investment, User & Customer Experience ...and more. Select Mentors will also be giving team feedback throughout your 6-weeks and one on one mentorship will also be available.

"What The District Graduates Had To Say"

"The District is by far better than any college course I have attended. Does not compare actually. Real-life hands on learning. Awesome speakers. Phenomenal program. Every bit of info is life lessons for building your business. Definitely an enlightening learning experience."

"The class has been great and exceeded my expectations. Nick is awesome and did a great job cramming a ton of great content in 6 weeks. This is exactly what I needed."

"Best practices for starting a company presented by industry leaders in easy to follow format. Practical. Strategic. Doable Today."

"The District gave me the knowledge and tools to work towards starting and running a successful business which I could not find in public education."

"I came to the class with only a business idea. The District gave me the tools to succeed. Throughout the class I implemented the tools and already have $50,000 in clients lined up."

Your Mentor & Instructor

Nick Longo

A serial entrepreneur, Nick is Geekdom’s Co-Founder and original Mentor-in-Chief. As the Founder of CoffeeCup Software in 1996 from his real Coffeehouse Nick created one of the first HTML Editors in the world so people could create their own Websites. Over 10 years Nick grew CoffeeCup from an idea into a multi-million dollar company with over 20 other Web Design software programs and over 50+ million downloads worldwide before selling the company. He’s helped Rackspace as Director of Strategic Initiatives and has provided marketing and entrepreneurial support to Texas A&M University in Corpus Christi & San Antonio. This Rainmaker and Ideologist has mentored 100's of entrepreneurs in his 20+ year career in business and tech and tries to live his Noble Cause every day.  >> More info about Nick


Questions about The District?
Reach Out Anytime.


110 East Houston Street, The Basement, San Antonio, TX 78205